Kylie Minogue: The new face of Sloggi

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Starting from this autumn/winter 2014 Sloggi has a new face. And yes, is nobody other than the famous Australian singer Kylie Minogue! A great pick since Sloggi is all about feminine young women who embrace the feeling of freedom, and for this, a Pop icon like Kylie Minogue known for her sensuality, positive energy and women's empowerment couldn't be better. 

"We are very proud to link our brand with Kylie Minogue, a strong, beautiful artist bursting with energy." said Roman Braun, Global Head of Brand. "Her creativity and artistic independence have gained her millions of fans around the world, just like Sloggi, which is one of the world's top brief brands. And just like us, Kylie Minogue is a truly free spirit - that's why we look forward to joining forces with her for this exciting collaboration."

Luxembourg, Holland, Belgium, Sweden and Denmark will be the first countries in Europe having the opportunity to enjoy her on the campaign images. Norway and the German speaking countries will follow for the spring/summer 2015 season, followed by the rest of Europe and Australia.

If you happen to attend one of the concerts on her new world tour "Kiss Me Once", you'll have the exclusive experience of watching a promotional video where the Pop icon and her dancers dance on their Sloggis.



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