Showing posts with label PRIMADONNA. Show all posts
Showing posts with label PRIMADONNA. Show all posts

PrimaDonna - Brand Profile

ALL COPYRIGHTS © PRIMADONNA
ALL COPYRIGHTS © PRIMADONNA ALL COPYRIGHTS © PRIMADONNA
All Copyrights © PrimaDonna


The beginnings of PrimaDonna go back all the way to Germany in the year 1865, when Salomon Lindauer founded a corsetry atelier called H. Guttman & Co. In the times of corsets it was positioned in the European market as a lingerie brand for well-to-do ladies for whom luxury and beauty was something to aspire for.

In the year 1990 after a long and successful development, the brand was acquired by "Van de Velde Lingerie”. The same Belgian company that owns Marie JoMarie Jo L'Aventure, PrimaDonna Twist and that recently also acquired Andres Sarda. With their expertise the main focus became fit and quality, therefore developing a brand that creates luxurious lingerie for naturally curved women with bigger cups.

 PRIMADONNA WEBSITEFor this brand profile we selected the spring/summer 2014 collection. On their campaign images that are mainly focused on showing the quality and the design of their bras, you'll be able to appreciate the romanticism of their pieces. Details like bows and semi transparencies are the main key factors composing these charming pieces.

The floral embroidery found on most of their pieces (either in matching colors or on the same tones) make these pieces very feminine and perfect for women with bigger cups who have a romantic personality, and are looking for lingerie for everyday use that has great fit and at the same time is full of details.


ALL COPYRIGHTS © PRIMADONNA ALL COPYRIGHTS © PRIMADONNA ALL COPYRIGHTS © PRIMADONNA
ALL COPYRIGHTS © PRIMADONNA ALL COPYRIGHTS © PRIMADONNA ALL COPYRIGHTS © PRIMADONNA
All Copyrights © PrimaDonna


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