Showing posts with label SLOGGI. Show all posts
Showing posts with label SLOGGI. Show all posts

Kylie Minogue: The new face of Sloggi

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Starting from this autumn/winter 2014 Sloggi has a new face. And yes, is nobody other than the famous Australian singer Kylie Minogue! A great pick since Sloggi is all about feminine young women who embrace the feeling of freedom, and for this, a Pop icon like Kylie Minogue known for her sensuality, positive energy and women's empowerment couldn't be better. 

"We are very proud to link our brand with Kylie Minogue, a strong, beautiful artist bursting with energy." said Roman Braun, Global Head of Brand. "Her creativity and artistic independence have gained her millions of fans around the world, just like Sloggi, which is one of the world's top brief brands. And just like us, Kylie Minogue is a truly free spirit - that's why we look forward to joining forces with her for this exciting collaboration."

Luxembourg, Holland, Belgium, Sweden and Denmark will be the first countries in Europe having the opportunity to enjoy her on the campaign images. Norway and the German speaking countries will follow for the spring/summer 2015 season, followed by the rest of Europe and Australia.

If you happen to attend one of the concerts on her new world tour "Kiss Me Once", you'll have the exclusive experience of watching a promotional video where the Pop icon and her dancers dance on their Sloggis.



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Sloggi - Brand Profile

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Sloggi Underwear is a favored option for a lot women searching for affordable basics for the daily use. A wide palette of colours, styles and seamless finishings, are making it very easy to wear Sloggi products as a part of your wardrobe. According to the brand itself - which is a subbrand of the Triumph Group - 1,3 Billion "Sloggis" had been sold since 1979, therefore being the most sold Slip in the european market. 

With prices ranging from 25 to 35 Euros for a bra and bottoms for 13 to 18 Euros, the younger Sloggi customer can follow the brands motto "Feel your Freedom" and shop until they drop.
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Here is another Sloggi fun-fact: One of the many successful product launch campaigns was the "Most beautiful butt in the world" Contest in 2007. The happy and humbled winner was the 19 years old Kristina Dimitrova from Bulgaria.


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